Barcelona, Spain — Benrock Capital is proud to announce its strategic partnership with Fibra Max, one of the fastest-growing premium fitness brands in Catalonia. This collaboration marks a significant step in Benrock’s commitment to identifying and supporting high-potential operating businesses with strong real estate and expansion fundamentals.
Together, Benrock Capital and Fibra Max aim to unlock new business and investment opportunities within Spain’s evolving fitness and wellness sector, combining a proven operating model with a disciplined, long-term growth strategy.
Fibra Max: A Proven Brand with a Scalable Model
Founded in 2018 by brothers Jordi and Xavi Latorre, Fibra Max was born out of a desire to redefine the traditional gym experience. The brand set out to democratize premium fitness, creating spacious, design-led environments focused on strength training, performance, and community.
The concept quickly gained traction with the opening of Fibra Max Cabrera, a pioneering open-air gym combining indoor and outdoor training areas and padel courts. This success was followed by Fibra Max Granollers, now the largest gym in Europe, featuring over 3,000 sqm dedicated to fitness and more than 400 strength training stations.
Today, Fibra Max represents a validated and profitable model:
- Over 5,000 active members across existing locations
- Forecast to exceed 7,000 members by 2025 with current centers alone
- Members drawn from 40+ municipalities, demonstrating strong regional pull
- A highly engaged community with 83,000+ social media followers and over 14 million video views
This performance confirms Fibra Max’s ability to attract, retain, and scale—key fundamentals Benrock Capital looks for in long-term partnerships.
Strategic Expansion across Catalonia and beyond
Fibra Max is now entering its next growth phase with a carefully planned expansion strategy. New locations are underway in Blanes, Mollet, Mataró, Premià, and Manresa, with additional cities such as Igualada, Figueres, Lloret, and Sabadell already identified.
The strategy focuses on towns of up to 100,000 inhabitants, where demand for high-quality fitness facilities remains underserved. By combining operational efficiency, industrial design, and professional-grade equipment, Fibra Max is positioning itself as the national reference for strength training in Spain.
This expansion aligns closely with Benrock Capital’s investment philosophy: backing scalable operating platforms supported by strong locations, resilient demand, and clear long-term vision.
Partnership Details
Through this partnership, Benrock Capital brings its expertise in real estate strategy, capital structuring, and long-term asset management to support Fibra Max’s growth. The collaboration opens the door to:
- New investment opportunities in premium fitness real estate
- Participation in a high-growth consumer wellness sector
- A model that combines operational performance with real asset value
- Long-term, community-driven businesses with strong brand loyalty
Fibra Max is not just a gym chain—it is a lifestyle brand with deep emotional connection to its members, often referred to by its community as “The Temple”. This level of engagement creates durable value that goes beyond traditional retail or leisure concepts.
A Shared Vision for Sustainable Growth
Both Benrock Capital and Fibra Max share a commitment to quality, transparency, and long-term value creation.
As the fitness and wellness industry continues to grow across Europe, this partnership positions Benrock Capital at the forefront of a sector where real estate, lifestyle, and operating excellence converge.
For more information about this partnership or upcoming opportunities, contact us.